A Sixty Two years old adhesives giant entered Indian market in late 2018.
In Indian division they had over 150 Employees, 25 product groups and 130 SKU’s. With the rapid pace this adhesives company was growing in the Indian market, They were looking for a robust solution to track and manage their employees along with a smart tool that can help them in strategic decisions.

Problem Statement

As the company just entered Indian market few time back in a very competitive industry, Client was looking for a kind of solution which can provide them better visibility of ground realities such that strategic decision can be taken quickly and efficiently along with easing day to day work of Sales Team.

Channelplay Approach

  • Multiple rounds of discussions took place with the key stake holders of the company to define the workflow of the application and discussion on the visibility they want.
  • Meetings across location took place with ZSM’s and other stake holders to understand the pain points.
  • Different modules were turned on, not only to enter the sales but to track fulfillment and manage collections.
  • Intensive training session were conducted such that each user becomes aware of the activities that are needed to be performed by them.


  • They have an application report for ASMs, ZSMs where they can see how many users are active in the market on that day.
  • Complete sales dashboard including sales as per – Brands, Categories, Top 5 SKU’s, Top 5 top performing sales employees (Depending on KPI’s) is available in the form of pie chats/graphs in application as well as web portal.
  • Geo tagging functionality not only helped in better discipline of sales employees but also better mapping of geographies where they can increase presence in coming time.
  • The increase in sales and visibility of future path with the help of Qlik reports for a particular zone they gained 100 percent trust on us within a month and are rolling out the SFA application pan India.